For patients living with ITP, it’s a challenge to find meals that don’t disrupt the efficacy of their treatment. Calcium is the biggest culprit in throwing patients off track and can cause unwanted side effects while on Promacta. These recipes are low in calcium, easy to make and fun for patients to engage with.

The goal was for patients to feel inspired to cook and manage their diet. These recipe cards are accompanied by “Tasty” inspired videos and a social plan to launch them.